The Creation of Black Mustard Seed

By Guest Blogger Camille Jones

Me (Camille Jones, owner/designer) and my brother-in-law Ray Jones (director/photographer/model)

The story of Black Mustard Seed Christian Streetwear brand had its beginning from a random yet distinctive dream.  Additional signs and deeper consideration of what my subconscious had presented to me inspired me to action, creating a clothing brand with a mission. 

When my husband and I relocated from the DC area to St. Louis, Missouri, in 2014, it was for the purpose of better employment at a place I then considered my “dream job.”  The year 2020 was a difficult year for many, and a year of change for all. I felt that 2020 was a year that God was bringing the opportunity for positive change in my own personal life. While I was focusing on advancing my career, more important changes were on the horizon. It was not my intention to change my career path once I moved to St. Louis. I was successful in my career and continued reaching greater heights in my profession.

My new residency in St. Louis introduced me to the wonderful church I would call home. Faith Church in St. Louis was where my pastor, David Crank, began to prophecy that the years 2016 through 2020 would be banner years. They would be years that we would really lock into spiritual, mental, and financial growth. Beginning these banner years in 2016, we were essentially preparing for 2020 from the start of the four-year period. I began to seek God more intimately. I wanted to do more than simply plant seeds of faith. I wanted to bear fruit and also see the spiritual gifts working in my life. My desire was a spiritual life of authority and faith. I wanted to see mountains move!

With the prophecy of my pastor and my decision and commitment to fast for 40 days, my faith was renewed. I was confident in my banner year, my jubilee year for change. On one particular night in 2019, I had a dream. Because it was such a random dream, I believed that it came from God. My dreams are normally fairly detailed. This particular night, I dreamed about a black t-shirt. On it were the words black, black, black. Following the dream, I awakened with the words to a Christian rap song playing over in my mind. The melody, “black on black on black on black,” by Lecrae was occupying my mind. Instantly I felt that the combination of my dream and thoughts were an indication that I should create Christian apparel.

The idea, desire, and passion to proceed with this mission were all present. However, I had no idea how to establish a business and perform all the responsibilities this venture would entail. I needed to learn how to design clothing, locate suppliers, build an online store, find customers, and build a community. These daunting tasks were started at ground zero. After researching and learning the effective formula for selling t-shirts, I applied myself to approximately a year of intense and intentional learning. Learning designing software and how to build a website, finding suppliers and discovering an effective strategy were all part of the process. The final part of this grand undertaking, which is as equally important to the rest, was learning to not simply “settle” for designs, nor allow the message to be diluted. The hard work put into making my literal dream become a reality was the greatest move of faith in my life.

In Matthew 13:31-32, Jesus told a parable:

The kingdom of heaven is like to a grain of mustard seed, which a man took,
and sowed in his field: Which indeed is the least of all seeds: but when it is grown,
it is the greatest among herbs, and becometh a tree,
so that the birds of the air come and lodge in the branches there. (KJV)

Jesus spoke more of the mustard seed in Matthew 17:20:

If ye have faith as a grain of mustard seed, ye shall say unto this mountain,
Remove hence to yonder place; and it shall remove;
and nothing shall be impossible unto you. (KJV)

The chosen name for my Christian clothing brand, Black Mustard Seed (BMS), was born from the Bible’s mention of and significance of the mustard seed. The parallel in its ability was my experience and my passion: starting small, building a community, and completely transforming the environment. It has the potential to become an explosion of faith so powerful that it can move mountains! My desire is to provide a way for others to plant seeds of faith.

Additionally, I wanted to implement what I had seen in my dream, including black in the name. When I researched “black mustard seed,” I was pleasantly surprised to find that the Bible was most likely talking about this exact seed, and not the yellow mustard seed or any other. The plant is invasive and explosive with its super blooms. Learning about the black mustard seed gave greater meaning and deeper insight to the words of Jesus, as well as the desired mission of my business.

I actually had another dream that sparked the second part of my business. Seed Technologies focuses on mobile apps and product technology. I didn’t know how, nor did I know when, but my goal was to leave my job. I would then be able to focus completely on the vision my husband and I shared for our business.    

Thinking back to the beginning of the pandemic, so many people were hit very hard in several different ways, including employment. One of the industries that was hit the hardest was the aerospace industry. My husband and I were both engineers at Boeing, one of the largest plane manufacturers. Because of my faith in what God was doing in my life personally, I considered the major layoffs that were happening at Boeing as a sign for me. Even though I had just received a promotion, I volunteered to leave. A few months later, my husband left Boeing as well.

With both of us leaving our full-time employment at Boeing, my husband and I can now completely focus on creating a business centered around God, with enough incoming revenue to give, and to give enormously. We give a portion of our profits to charity along with tithing to our church. We believe our business belongs to God, and we’re in it with Him 100%.

For us it is more than a look. It’s more than a company. It’s our mission! Visit Black Mustard Seed and join us on our mission. But don’t stop there. Start your own mission. I am a firm believer that God gives all believers a dream, a vision, gift, or calling for us to share faith with others – expand the Kingdom of God. No action or mission is too big or too small. What dream has God given you that maybe you put on the back burner or thought it was too big for you? Ask God to reveal and prepare you for your mission. Through the power and grace of Christ, nothing is impossible.

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